Anthropology peoples sothesat asia Essay Example | Topics and Well Written Essays - 750 words

Anthropology peoples sothesat asia - Essay Example These two opposing clans are in constant conflict; but the advent of slavery will merge the steadfast differences of these two into one similarity: Borneans in Southeast Asia who are duty-bound under the guise of civilization and the economic vitality of slavery. In the end of the eighteenth century, western superpowers, specifically the Spanish, Dutch, and British in Borneo, commenced in subjugating Southeast Asia for the purpose of monopolizing sought after products and raw materials in the developing marketplace in the region and Europe. Borneo, endowed with the gift of a lucrative geographical position, intensified its trading relations with other Southeast Asian countries. This move improved the island’s economy and commercial power. The growth of trade perverted through notching a better market for slave traders and raiders owing to the demand for laborers to accumulate riches and resources. Asian slavery is different from the western slavery structure. Slavery in Asia w as of two types: the debt slaves and the bondage slaves. The former type were people who paid large debts through elicited free labor whereas the latter type were captives from raids and wars who were sold to slavery. In the seventeenth and the eighteenth centuries, the population of Southeast Asia remained at a very low level hence troubling the region with problems of labor shortage. This reality aggravated the lust for money of the raiders who traded slaves as laborers in a naturally bountiful but populace- deprived environment. Nevertheless, even before the Dutch colonized Borneo it had already been the fortress of slave trade in which slaves were awarded as tributes or trading commodities. Although, it is important to note that western concept of slavery in Asia which is characterized by slaves in chains and those who were frequently chastised and maltreated, is not coherent

Performance Measurement Systems Essay Example | Topics and Well Written Essays - 2500 words

Performance Measurement Systems - Essay Example This paper presents an understanding of performance measurement systems and their effectiveness in enhancing employee performance. It also discusses the way performance measurement systems should be implemented so as to achieve desired outcomes and motivate employees to perform accordingly. Performance measures are of critical importance to all organisations, public and private both. Organisations are increasingly being focused on devising and implementing sound performance measurement techniques and systems so as to direct employees' behaviour and efforts towards the achievement of organisational goals. Performance measures are generally concerned with gauging the extent to which an organisation achieves desired or planned outcomes out of all the efforts and investment put into the operation. Adcroft propounds that "central to pretty much all measures of organisational performance is an understanding of the relationship between economic inputs and outputs" (2005, p388). An organisation, whether private or public, is said to be performing well if the performance measures or means to gauge the level of employee performance verify that the efforts have led to the desired outcomes in the favour of the organisation. Public and private sector organisations both have different objectives behind formulation and implementation of different performance measures. De Bruijn says that "a public organisation formulates envisaged performance and indicates how this performance can be measured by defining performance indicators" (2002, p579). Public organisations for instance NHS, public libraries and universities gauge their performances by setting standards against which actual performance can be measured. Due to the fact that most public sector organisations do not operate for profit motives, these organisations cannot set performance goals on the basis of achievement of profit targets. The public organisations have therefore different objectives and purposes for performance measurement as compared to private sector organisations working for the achievement of profit goals. In public sector organisations, performance measures are generally intended to achieve the objectives set out primarily by government and local bodies. It is because these organisations are not motivated by profit targets, they can not measure performance through budgeting etc. Parker says that in public sector organisations, "performance measures should be designed to inform all of the stakeholders of the effectiveness of their service, reflecting the objectives of Government and Local Authority" (2006, p35). In this way, performance measures in public sector organisations will not inform the sectors on profitability of operations, rather the efficiency of services they provide to the customers for example efficiency of health services in NHS and services in public libraries. Performance Measurement and Organisational Structure: The increasing focus on performance management to emphasise control issues and achievement of organisational purposes has led to an evident shift in organisational structure and approach towards control systems. It has diversified the focus of control systems

Gender and Stereotype in Sitcom Essay Example for Free

Gender and Stereotype in Sitcom Essay In both sitcoms, Black Books and Men Behaving Badly, comedy is generated and dependant on the representation of stereotypes shown through characters. Some follow stereotypes and others dont, but throughout both sitcoms, this is where the humor comes from, and this is extremely visible in the two episodes chosen for each sitcom. In Men Behaving Badly, the two main characters, Tong and Gary have fixed views on gender and couldnt be closer to the modern day stereotype of a youngish male. They are two men who are lager swilling and football crazy, and even though both in their thirties, adult life hasnt dawned on either just quite yet. The mise en scene of their flat is very boyish and the pub is dark and dingy. They never change throughout the sitcom and seem extremely content with their laidback lifestyles. Much of the humor is generated from this because the middle aged male audience can relate, and wish they were in that situation. The audience will understand their jokes and think of the times when they were probably the same. This behavior also allows them to get away with much more, for example in this episode neither gets back from the pub until the early hours and Gary misses Dorothy specially prepared romantic meal but avoids confrontation. They also both have female companions. Dorothy is Garys on/off girlfriend who is always extremely forgiving, and could be considered as the female stereotype in many aspects. She says she wants a proper relationship, but knows its unlikely with Gary. She cooks him romantic meals and is always working hard to please him. Deborah on the other hand is not in a relationship with Tony, but knows she can use him for a bit of fun whenever she likes. An example is at the end of this episode when she tells him to wait outside for her naked in the shed in the early hours of the morning, for the second time in a matter of weeks. Tony obviously falls for it, with him being the sex crazed stereotypical man that he is portrayed to be, and comedy is generated from this. Deborah on the other hand, is the stereotype of the attractive and sophisticated girl upstairs, the one who is definitely most likely to take advantage of men. Women can relate to these characters, with the struggles they go through and the laughs they have mocking their men, and this is how the audience is formed. The whole audience is able to relate through the portrayal of stereotype in this sitcom, and humor is generated along the way. Men will find the parts played by the men funny, and the women watching vice versa, but it can be viewed by all in confidence that laughs will arise from any episode. The women mock the men, but the men get their own back with their loutish, get away with anything attitudes, and by the end everyone is satisfied. On the other hand, in Black Books, most of the comedy is generated due to characters deviating from their stereotypes. Bernard is the only main character who does not. He is a stereotypical Irishman, who is an incredibly easygoing, drinking smoking lout, whose witty humor generates from him ordering about his only employee and best friend Manny. Manny is the other half to this relationship, and the much more the feminine personality wise. His appearance is of a hippy, and for much of the time he is acting as the forgiving wife to Bernards demanding husband role. Bernard tells Manny that he hasnt washed his things, and Manny replies politely, I want a herb garden. In their relationship though they both conform to stereotypes, Bernard of the bad husband and Manny of the forgiving wife. Bernard is forever ungrateful for Mannys effort for example he says after Manny has spent time cooking a meal, What kind of filth is spewing out of your hatch tonight?. Manny is used to it though, and just ignores his petulance. Bernard also mocks Mannys female ways in saying that, Ill wait until you put your teeth in dear, before speaking to Manny. In the episode watched, much of the comedy derives from this repeated bickering between the two, and contrasting stereotypes. They both eventually go and see a psychiatrist who almost changes roles a round, but eventually, as with every episode, the equilibrium is restored by the end, and Mannys subordinate role is re-established. The third main character in the sitcom is Fran, and she is much the glue between the two males as she can relate to both ways of life and confront their problems. She derives greatly from her stereotype though, and acts as an extremely masculine female, smoking and drinking, and is told by her friend she smells. In this particular episode Fran even tries to make a menz to her ways by stopping drinking and smoking and taking up yoga, but this vision is not long lived. When her friend Eva and she are together the mise en scene is bright, light and modern, but by the end of the episode she is back as being considered one of the boys in the way. She returns to the dingy bookshop and has the last line in this particular episode, a belch, which sums her up in a way. By the end of the episode the unity of the group is definitely restored, and so are all normal ways of living. Manny and Frans deviations from stereotype are back in place and Bernards was never in doubt. This particular sitcom provides a different type of comedy to Men Behaving Badly; in that stereotypes do not have to be adhered to in order to produce comedy. A different type of humor is created, whereby the audience is laughing at the characters rather than relating to them. All in all, the humor created by both situation comedies comes back to the portrayal of stereotype, or deviation of it by characters, but Black Books just shows a different edge to how it can depend on the stereotypical representation of gender in situation comedies.

Mpact Of Facebook On Consumer Buying Marketing Essay

Mpact Of Facebook On Consumer Buying Marketing Essay There has been a noticeable change in the technological developments and innovation in the last few years. Undoubtedly, technology plays an important part in our lives. Most of people depend on the internet in most of their daily lives such as sending emails, searching for information; communicate with their family and friends, reading the latest news and so on. That development in technology reaches different sectors like business organizations, academic sectors, and governmental fields. In time where technology plays a great role in peoples lives, marketers are doing their best to take any chance that could bring consumers to their products and services. At the end of the 19th century and the beginning of the 20th century, researchers predicted that the internet would alter the relationship between consumers and marketing organization (Lord, 2000; Hamel and Sampler,1998). Ward and his colleagues in 1998 predicted that in the first quarter of the twenty first century, the main channel for shopping for most consumers would be the interactive technologies (Ward et al, 1998). De Kare-Silver (2000) discusses the same idea that this technology will go with consumers need to visit shops, as it will make it easy for people to buy their needs any time without going to the actual place for these products. Many business companies that provide services or physical goods believe that using the electronic resources in their marketing is vital to their success. Porter (2001) recom mends that if companies want to remain competitors, they have to rely on technology. Using technology in marketing allows brands and companies to interact with its customers in individual basis as it provides immediate and quick interact without time limitation (Allan and Chudry, 2000). One type of technology that people and marketers depend on is social networking sites. In these social sites, people usually communicate with each other and during these conversations, they send direct messages to each other without noticing that. The number of people who use these sites are increasing day by day. In the United States around 55.6 million people have used these social sited daily in 2009 (Ostrow, 2009). Globally, Facebook, one of the main social sites, accounts for 750.000.000 registrations, Twitter has 200.000.000 followers (Qualman, 2011). In business sector, these social sites play an important role in consumers purchasing behavior. In these sites, people usually share opinion and purplish information about their view on brands they buy and services they use (Jones, 2010). Consumers use to recommend a brand or marketing organization to friends and followers. In some case, fans of a specific brands establish a page in these social sites where they write their opinion about this brand, upload and download photos of the product that the brand sell. Investigating the relation between these social sites and consumer purchasing behavior is a new trend that encourages researcher to search about. That relation affects both sides, marketers and consumers. For marketers, it helps to create a strong relationship with customers, developing a new idea for new product, and answering common daily questions from consumers (Dà ¢Ã¢â€š ¬Ã… ¸Silva et al, 2011). Moreover, in investigating the effect of these sites on consumers purchasing behavior, some studies have been made to find out the relation between these sides. Most of these studies improve that there is a positive relation between social sites and consumer purchasing behavior that the majority of people believe in this statements and support that by some cases where they rely on these social sites in some stages in their purchasing process such as searching for information and evaluating their choices (Constantinides and Fountain, 2008). Social media usage is growing rapidly amongst marketing professionals and organisations and fast becoming a new outlet that can potentially be used to help increase customers interest in a product or service. As it becomes widespread it brings about involving customers and facilitating exchange of information bringing about shift in consumer behaviour. Through social media, information, enticing advertisement are made available to consumers easily watch and read and at the same time allowing consumers to post their own opinions and sharing it with friends. For many brands, social media appears as a way to reach new customers and to reflect their feelings and this explains the reason for which many companies are currently working on developing Social Strategies to outline the degree of interactivity that they want to have with their customers that will help consumers to make a buying decision. Successful firms use consumer attitudes and behaviors to segment markets and design marketing strategies. Today, however, consumer trust in corporations is declining while the influence of online communities on buyer behavior is growing. Social media platforms have completely changed the nature of the interaction between brands and their customers, directly impacting upon the contemporary consumer decision process. Laurens (2010) argued that while social media is not the silver bullet that some pundits claim it to be, it is an extremely important and relatively low cost touch point that has a direct impact on sales and positive word of mouth and supporting this argument Glynn and David (2009) said that Companies not actively engaging the social media are missing a huge opportunity of saying something to consumers intentionally or unintentionally about how willing they are to engage on consumers terms. Therefore, its necessary for retailers to understand how social media is affecting current consumers and how they are going to react. During the economic downturn, more and more companies have reduced their communication budget but they have increased expenses for social media by 30%. It is now a priority for big companies but they need also to change their global marketing strategy. It is also important to reach the right customer at the beginning of a social media strategy because opinion leaders, such as bloggers, are the ultimate key to a brands success (The Conversation Group 2012). As the marketing power of social media grows, it no longer makes sense to treat it as an experiment. According to Tamba (2012) Social media has a big impact on how people shop. A quarter of all purchases of FMCGs are influenced by exposure to one form of social media or another and this proportion is growing. Shoppers are weaving their interaction with social and mobile marketing into their everyday lives: As a result, big brands are increasing their social media investment. Social media can influence both impulse purchases and reg ular shopping habits when it comes to FMCGs. The trick is to understand where, when and how customers want to interact with your brand, and with your products. Social marketing for regular purchases is about strengthening and deepening the customers connection with the brand. Impulse buys are also increasingly mediated by social media especially now that so many consumers can access Facebook, Twitter and Pinterest from their mobile phones. 1.1 Statement of Problem. Most often than never, companies do not benefit from social media in a way they should have benefited from it due to their lack of strategic efforts to managing it and measure it success. Through media hypes that emphasis the ease of achieving success with social media, many companies have the believe that what they need to do to achieve success with Facebook is by just launching Facebook page and such companies get disappointed when they see no activities occurring on the page and thus they abandon the page. Common mistakes companies make is devoting a little time for social media and measuring it success on whether audience is conversing or not about their brands on their social media. Nevertheless, companies make mistakes by believing they are in total control of conversations about their companies, brands products or services on social media and they spend heavily on PR to hype their newest hires and new products whereas they forget that social media platform is all about speakin g with people but not at people and more of a community of audience that discuss about companies, their products, services or brands in a way they feel they benefit them or do not (Evans 2010). 1.2 Purpose of Study This research is carried out with the aim of appraising the impact of Facebook on Consumer buying Behaviour in the UK Grocery Market with Tesco Plc as a case study. This is to determine the effect of social media (Facebook) on the consumer buying behaviour of groceries in the UK. 1.3. Research Question What are the impacts of Facebook on consumer buying behaviour in the UK Grocery Market? 1.4 Research Objectives Following from the above highlighted aim, the following objectives have been set to achieve the above aim and followed by the research questions. To identify Facebook usage patterns among UK consumers in grocery market. Evaluate how Facebook effectively changes consumers attitude towards groceries. Investigating and evaluating the role of Facebook website as influencers on Tesco customers in UK at stages of buying decision-making process. Identify if Facebook is the social medium that has the greatest impact on consumer buying pattern of Tesco in UK. Recommendation on how Tesco should use Facebook to encourage consumers to buy their products. 1.5 The Significance of the Research This research work was undertaken to take a critical look at the impacts of a social media called Facebook on consumer buying behaviour in the UK grocery market where Tesco was used as a case study. This research therefore became imperative to undertake as a result of a noticeably new development in the UK market that aroused the interest on the issue surrounding Facebook impact on consumer buying behaviour in the UK and a well known popular FMCG trading company in UK was chosen as a case study to identify these effects of Facebook on consumer buying pattern in the UK Grocery market. Furthermore, the impact of Facebook on consumer buying pattern in grocery markets has not been looked into by researchers thus leaving a gap to identify whether social media (Facebook) really has a significant impact on consumer buying patterns in the grocery market apart form other commodities. Nevertheless, this research has also been undergone due to the keen interest the researcher has, following up to date on the social media impacts on marketing activities in this 20th century and it ability to completely erode the traditional system of marketing communication. 1.6. Scope and Limitations of the study. In investigating the impact of Facebook on consumer buying pattern in UK grocery markets, this study was only limited to Facebook which is not the only social media that consumers use to purchase groceries. The research is not applicable to other social media platforms. Furthermore, the case study adopted was only limited to one of the FMCG companies in UK and thus do not provide a sufficient information about the impact of Facebook on the consumer buying pattern in UK grocery markets 1.7 Overview The overall structure of this research consist of 5 chapters, each dwelling on a specific aspect of the topic under review This first chapter comprises of the introduction, research problem, purpose of the study, research question and objectives of the study. The rational and overview of the proposal have also been covered in this part. The literature review covers the chapter 2 of this research. This part reviews critically the impacts of social media on the buying pattern of consumers in the UK grocery markets from scholarly perspective. Conceptual framework also featured in this part of the research. Chapter 3 focuses on the methodology used in the entire research processes. The research method adopted both quantitative using closed questionnaire and qualitative method using case study approach will be adopted to collect data (Mixed method). The fourth chapter dealt with the analysis and findings of the research while then fifth chapter focused on summary of conclusion and the implications of this research. CHAPTER 2 LITERATURE REVIEW. 2.0 Introduction The Literature review in chapter 2 will provide discussions from published information and an account of what has been published on the topic of this study. It explains body of text that aims to review the critical points of current knowledge including substantive findings as well as theoretical and methodological contributions to Impact of Facebook on Consumer buying Behaviour in the UK Grocery Market. In this chapter, various textbooks, articles, journals, blogs, dailies and websites were consulted to obtain related information, thoughts and quotes of various writers, authors and scholars. 2.1. Consumer Buying Behaviour In marketing, deep understanding of the behaviour of marketing is a very important tool for business success. Consumer buying behaviour is all about the determination of how consumers make decisions on the product or service they want to buy and the factors that are responsible for this decision. According to studies conducted in UK, 56% out of 11,000 new products that are launched by 77 companies in the UK are present after 5 years of new product launch. Also, studies revealed that only 8% of new products concept from 112 leading companies reached that market where 83% where unable to meet marketing objectives. Consumer buying behaviour tends to study these reasons why companies need to have a deep understanding of why consumers make the purchase they do and the factors that influence their decision to purchase (Hitesh, 2010). Because consumers are the drivers of marketing, the need to formulate well suitable marketing plans that that will critically examine consumer behavioural att ributes and needs, lifestyles and purchase process in order to make a nearly perfect marketing mix decisions. Studying what consumers buy, the reason they buy, the way they buy, time they buy, the location and frequency at which they buy are key things to understand when undertaken the study of consumer behaviour (Hitesh, 2010). Wayne et al., 2008, defined consumer buying behaviour is the reflection of the totality of consumers decisions regarding acquisition, consumption, and disposition of products and services, activities, people, ideas and experiences. Also, Dibb and simkin (2001) defined the buying behaviour of consumers as an act and decision making process of people that are involved purchasing and using products or services for personal or household consumptions. Theoretical approaches have been used by researchers to have an in-depth understanding of consumer behaviour and these approaches have been inherent in 3 psychological orientations; Reinforcement theory, Cognitive theory and Freuds psycho-analytical theory (Fill,2006), with the most popular and current approach to consumer behaviour out of the 3 approaches been the cognitive theory (Berkman and Gilson, 1986), where cognitive theory states that people use and process information they derived from internal and external sources to identify pro blems and make decisions. The major elements outlined by the cognitive theory for problem solving among consumers in their buying behaviour have been perception, learning, attitudes, and personality (Fill, 2006). Consumer behaviour goes beyond the method by which consumers purchase tangible products like groceries, clothing and automobiles but rather, consumer buying behaviour also involve consumers use of services, experiences, activities, and ideas such as going to see a General Practitioner (GP), signing up for a gym class, donating to charity, voting for politicians, seeing movies featured by certain actors etc. Consumer behaviour was also expressed as activities people get involved in when collecting, utilising and disposing products and services (Blackwell et al.,2001) or environmental factors that are aimed at creating actual behaviour (Jim,2008). Four factors namely; psychological core, process of decision making, consumers culture and consumer behaviour outcomes have been identified to affect the buying behaviour of consumers (Wayne et al., 2008) while Haydon (2009) grouped factors that affect consumer buying behaviour into 3 group namely external influences (firms marketing effort a nd consumers culture), internal processes (psychological processes and decision making) and post decision processes. Choices are been made by consumers daily and buying behaviour is said to be influenced by the characteristics (cultural, social and psychological) and the decision process that buyers make (Khursia, 2012). Furthermore, several research have been undertaken to identify the buying behaviour of consumer through social psychology and personality (Ajzen, 1987), marital status and responsibilities (Goldman and Johansson, 1978), and consumer loyalty (Suen and Wei, 2009). 2.11 Psychology of buyers Psychology of buyers must be determined by manufacturers through identification of buyers need when marketing a product to target group of customers. Buyers most often look for sense of safety and belonging, although other customers want to gain self esteem in the presence of their peers. The perception of a product by buyers must be understood when providing information about the product to buyers as there are possibilities that buyers could interpret information provided by buyers about a product on the basis of their previous beliefs and knowledge, although learning about such product may change behavior of buyers (Jeff 2012). 2.12 Behaviour of consumers Also, buyers could also buy products depending on their personalities and lifestyles. For example individual buyer that seeks to life a healthy lifestyle could go for organic foods while avoiding foods that are sun-tanned. In family situation, buying decisions are often based on what buyers perceived to be best for their family. Deep awareness on who makes decisions for family product must be understood by marketers. Among newly weds with no children, purchasing is the product of decision made by husband and wife, while the stay at home parent makes the decision in a family with young children (Jeff 2012). 2.13 Characteristics of Consumer Social class and culture up to some extent determines types, quality and quantity of products that buyers buy or use. In clothing, social class may determine the type of clothes buyers buy. Culture also greatly impacts on food where deep-fried food may be easier to sell in the south than in California. The buying process begins with a step where consumers recognise a need, or a disparity between what they possess and what they need to buy to change their condition. Also, decision to buy a product can also be based on elements such as packaging, payment methods and the features and of the product (Jeff 2012). Firms Marketing Efforts 1. Product 2. Promotion 3. Price 4. Place The Consumers Culture 1. Religion 2. Ethnicity 3. Reference Groups 4. Social class Psychological Processes 1. Motivation 2. Perception 3. Attitude 4. Knowledge Decision Making 1. Problem recognition 2.Information Search 3. Judgement 4. Decision Post -decision Processes 1. Purchase 2. Post-purchase behaviour Figure 1: Model of Consumer Behaviour 2.2 Social media Social media is a set of applications such as Twitter, LinkedIn, and Facebook etc built to operate on Web 2.0 platform which enables the creation and sharing of information created by users that are known as user-generated content (Kaplan and Haenlin, 2010). Social media has been expressed to be the new millennium medium of communication across the world with the most popular of all been Facebook, twitter and LinkedIn. For example, Facebook as at June, 2012 was said to have a monthly active user of 750 million people and 1 billion active users were estimated to be on Facebook by the end of 2012, thus supporting the believe of many analyst that social media marketing will out rightly replace some forms of traditional marketing such as directing mail (Fuel oil news, 2012). Social network, one of the currently used platforms by social media is said to be a very diverse and big complex concept perceive to which its knowledge require a clear identification of its scope and coverage that f orms it boundaries (George, 2008). Tracy (2008) expressed that social media existence is inherent in the context of communities that are built of people where relations are been developed and nurtured through creation, sharing, engaging and commenting in content. Social media are online tools that provide access to users with identical interest to share information that is referred to as user generated account content while also learning from others, or network in an open process (Stepenson, 2011). According to Smith and Zee (2011), Social media has been opined to be an effective way of running business other than just an ordinary marketing tool, requiring both old and new companies to embed new culture of company wide support, systems and incentives where mindset of thinking relationships and not just sales or transaction marketing must be ensured. Social media has been further explained by Smith and Zee (2011) to look beyond short term sales but should enable the culture of sharin g and listening, channelling information into organisational system that alert companies into negative and positive comments, suggestions, complaints and new ideas that are beneficial for new product development, new advertisements, new discussions and promotions. Business managers are often faced with challenges of exploiting opportunities associated with the increasing availability of social media sites like Facebook, Twitter and LinkedIn that is been dominated by 50% users alone in UK. Despite the fact that social media has become a very popular networks that is frequently used by consumers, while organisations are still struggling to understand and put it to use effectively (Nielsen 2010). However, despite the believe of many about the opportunities inherent in social media, some are still sceptical about its potentials due to an immense uncertainty about how it can be leveraged for a long term profits and returns as well as the ability to identify the fact that return on investment can be attributed to social media marketing efforts (Weinberg and Berger, 2010), Weinberg and David, 2005). Apart from social media exposing consumers to research and purchase considerations, social media has also provided platform through which consumers can a dvocate for the products and stores they so much valued and love (Jay, 2012). To gather information, consumers are now relying on social media to decide on which products to buy (Kozinets 2002) and the usage of social media by consumers for brand recognition, information about products and the opinion about product or service provider are most often influenced by the cultural background of consumers as consumers widely vary in their expectation of product and service quality (Donthu and Yoo 1998).Through social media, companies are offered the opportunities to understand the needs of their consumers and increase their level of satisfaction through proactive and timely response (Jay, 2012). 2.3 Usage pattern of Social media among consumers. No doubt, social media has gone through a significant transformation over years (Mangold and faulds, 2009). This significant transformation of social media and the extent to which consumers rely on social media to make purchasing decision led to the full awareness of the potentials of social media by marketers. Advent of social media has immensely changed the society, influencing consumers behaviour in terms of scanning for information on different social media to read other consumers view concerning products or services they want to purchase (Todaro, 2007). The traditional media has been greatly replaced by social networks and the awareness on social media opportunities seems unlimited as millions of Coca-cola fans on Facebook are declaring their love for the brand, most frequently viewed on YouTube been roller babies of Danones water brand Evian while thousands of consumers that patronise Starbucks work hand in hand with the brand to generate new ideas for their products. According to Trusvo et al., 2009, 1.54 billion dollars was said to have been used to implement and support social media communications in 2008 and as such, social media growths is getting quite unlimited as investment on social media are estimated to increase to 3 billion dollars in the year 2013 (Kozinets et al., 2010). 70% internet users have been discovered to trust judgements and evaluations of their fellow consumers on the social media platforms thus leaving brand generation and awareness at the mercy of social media users (Nielsen 2009). According to a survey conducted by Fishburn Hedges, more than third of UK consumers that constitute 36% are said to have engaged with companies brands through social media and this increase was driven by a common belief among 40% respondents that improving customer service is as a result social media when compared with just 7% of respondents that believed that social media has a negative impact on customer service. Furthermore, 68% of respondents that have engaged with brands through social media have believed that through social media, their concerns and their wishes have been made known to their products and service provider and more than 65% respondent expressed that social media gives them a better chance to communicate with companies(David, 2012). Fishburn_image_1 Figure 2: Usage pattern of social media among UK consumers (David, 2012). In the same vein, research conducted by YouGov Media, UK (2011) explained that the uptake and usage of social media services as a marketing tool remains favourably high among British public where Facebook is the social media site with a highest percentage of active users. 65% of online population in UK have Facebook with 95% of 16 to 20 years olds and 74% of 21-24 years old are frequently accessing Facebook social media site. The next social media site with the highest number of active users after Facebook is said to be YouTube that has 50% of all UK internet users while Twitter, Windows Live, LinkedIn, Google and Spotify have been surveyed to have 23%, 14%, 13%, 12% and 10% active online users respectively (YouGov,2012). Furthermore, study conducted among by Hiscox (2012) among entrepreneurs in UK found out that 57% of businesses use social media for marketing where 19% of these entrepreneurs use Facebook as their social media platform while 14% use linkedIn. The use of social media to support marketing efforts in UK is inherent in the fact that 53% of UK adults that use social networks follow a particular brands while 4 out of 5 internet users visit other social platforms as we as blogs. Also, in a study conducted by Jon (2011), 77% of UK 48.6 million adult were discovered to have an active Facebook profile, 15.5 million adult were investigated to be using Twitter account, 7.2 million adult use a photo sharing platform while 7.9 million UK adults use LinkedIn. Facebook was discovered to be the most popular UK social networking site with 77% of all UK users having an active Facebook profile where 80% women constitute the population of active Facebook user compared to 72% of men. How Businesses use Social Media Hiscox Insurance Figure 3: Usage pattern of social media among UK entrepreneurs (Hiscox 2012). Social Media Usage in UK infographic low res 2 Figure 4: Social Media usage pattern depending on age and gender (Jon 2011). Examining the study conducted by Dirk (2011) that proposed that the increase in the number of active user of social media was as a result of the advent of smartphones, investigated that social networks are accessed by more than half of UK users through their phones almost everyday, suggesting that overall, 35% of he UK mobile UK mobile phone population use social networks from their phones where over 44% of mobile phone users in UK are estimated to be smartphone users. uk_mobilesocialsept10-11-1 Figure 5: The Frequency of Social Networking site or Blog in UK (Dirk, 2011) 2.4. Changing consumers attitude through Social media Word of mouth has been found to be an effective means through which consumers buy products and services. Take for example an active user of Facebook with 15,000 followers finds a product valuable to him and thus recommends such product to his 15,000 followers on the social media sites and these followers also recommend the product to their followers and thus create a huge awareness for such brand through these social media medium. With the advent of social media, word of mouth and engagements which are effective means by which products are sold have been facilitated by social media. Years ago companys sale representatives only had the not less than 5 interactions a day but in the social media age, companies have increased their individual customer interactions to 100 or more (Joan et al., 2010). Favoured brands may be promoted by consumers through positive comments on social media like Facebook or twitter pages or could be through uploading the video clips about such brand on YouTube . In the same vein, when consumers are not satisfied with a particular product, consumers could use the brands social media to register their feelings of unsatisfaction about the companys product on the brands social media forum. Findings made by Dellarocas et al., 2007 found out that consumers look out for recommendations concerning products and proceed to buy such product via the traditional channel such as offline stores (Heil et al., 2010). Social media like Facebook, Twitter, LinkedIn, YouTube etc are been used by consumers to serve as an evaluation forums where products quality or service reviewed by other consumers that have experience with such products or services are used as a determinant to determine whether such product or service would be purchased or not, and thus social media reduce uncertainty and improve efficiency of consumers online searches in products consumption process (Dwyer, 2007). Through social media, consumers have greatly influenced one another when maki ng purchasing decisions where consumers ask one another for advice on these social media platform, mimicking and observing one anothers decision and relying on these recommendations from others before purchases are made (Hasan 2008). In a study conducted by IBM in Europe, more than half of Social media users in Britain, France, Italy and even Germany often check social networks before they make decision on purchasing or not purchasing a particular good or service. 35% of active Facebook users are discovered to use Facebook page to consult people for advices about products and services. In 40% of the situation, consumers procure such product they do investigation on through the social media. Furthermore, studies have also proved that 56% of Facebook users that have become the follower of a particular brand are likely to recommend to their social network followers such brand they follow (ConversationGroup, 2012). According to MRY (Mr Young), during holiday sales, exchanges among frien ds, family and brands have a significantly direct influence on purchasing decision. Through Faceb

The Importance of Celtic Culture in Sir Gawain and the Green Knight Ess

The Importance of Celtic Culture in Sir Gawain and the Green Knight   Ã‚  Ã‚   In Sir Gawain and the Green Knight, one can discover a variety of reasons why the Green Knight is indeed green.   Some can be found in open text while others one has to search for.   There is possibly another aspect involved in the holly leaf he carries in his first appearance.   The deeper aspect of the Green Knight is how he ties into the beliefs and culture of the Celts.    The most obvious reason why the green knight is green are stated throughout his introduction.   "Fellow, and his hands were green, and his face.   And his armor, and his shirt, were green, all green...everything about him was elegant green" (line 150-55,66). Every piece of clothing that the Green Knight is in is green.   His skin color was green and he was elegantly dressed in all of it. This gigantic man was the total opposite of Arthur's Knights.   They were smaller and clean-.   The Green Knight had a manly beard to symbolize Celtic culture.   He rides in on his great green horse!   "He seemed half an ogre, a giant, but clearly the biggest creature in the world" (line 141-42). The most frightening thing any of the Knights of Camelot could ever see.   The combined aspect of being green and a giant to the knights is what makes him so frightening.    Not only the great knight is green but his horse too!   "It was carved with lovely green symbols...what it meant that a knight and his horse could have such a color, could grow as green as grass, or greener!" (lines 216 233-235).  Ã‚   Today in many cultures "different" people are always striking fear into people. He is dressed in all green with his Celtic symbols surrounding him.   If any man represented their religion to the fullest i... ...re not worthy to fight him.   They don't have any beards and in his religion would be considered feeble and unrespectable.   He demonstrates his strength the entire scene he is talking with Arthur and his knights.    The Green Knight is the perfect representation of the Celtic culture   He is protected by his Celtic magic from the holly branch and the power of the god Cernunnos.   This enables him to be strong in his own beliefs and to challenge the Christian Knights.   The author created the Green Knight based on factors that all lead up to the perfect representation of the Celtic people.    Works Cited    "Coverage of Youth Crime Promotes Fear, Study Says."   (Online) Available   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   http://www.childrennow.org/newsroom/news-01/cam-ra-4-10-01.htm. 1 Dec. 2001. Wood, Juliette.   The Celts   New York: Duncan Baird Publishers, 1998.   

The Lost Generation in Ernest Hemingways The Sun Also Rises :: Hemingway Sun Also Rises Essays

The Lost Generation in The Sun Also Rises The book The Sun Also Rises, by Ernest Hemingway is a perfect example of what life was like after the war. It was about unrealistic love of a young Lady Brett Ashley, and the post war adventures of Jake Barnes and his friends. "In an age of moral bankruptcy, spiritual dissolution, unrealized love, and vanishing illusion, this is the lost generation," and that is exactly what Hemmingway writes about in The Sun Also Rises. Jake Barnes lived a real casual life style. He is a writer that goes out with his buddies almost every night, and drinks. "Oh Jake", Brett said," we could have had such a damned good time together." His only true desire is a Lady Brett Ashley, he is madly in love with her but all he can do is sit back and watch her toy with the other men. Many times he has purposed his love to Brett, she loves him as well, but will not have a romantic relationship with him because her sexual desire is too great and Jake cannot have a sexual relatioship because he has no penis, it was castrated during the war. Jake was also an "aficionado" of bull fighting during one of his fiascos he and his friends and Lady Brett Ashley went to Pamplona. First Brett introduced her new fiance named Mike, a war veteran and a bankrupt drunk. Mike would later get on Robert Cohn's case for bugging Brett and acting like a stalker. Cohn and Brett had a brief fling in San Sebastian, but Cohn could not excpet that Brett had no emotional feelings for him and that love affair meant anything. Cohn doesn't realize that Brett is a permiscius lady. During that week, Jake, Mike, and Bill (Jake's Friend) relize how much they hate Cohn and they all start to antagonize him. While at the bullfights, Brett falls in love with a young "matador" named Pedro Romero, Jake helps her get involved with Romero, Cohn finds out and beats up Jake, and Romero, and then Cohn leave Spain and goes back. Brett realizes that she will only do Romero harm and asks Jake to take her away from him. It seems everytime Brett would get in trouble Jake would always come to the rescue, because he is hopelessly in love with her.

Opposite of Loneliness Essay

In the article â€Å"Opposite of loneliness† by Marina Keegan, it explains about the life of a young adult who started her adulthood in Yale University. A place she had found happiness and most certainly the opposite of loneliness. Moreover, she finds herself completely attached to it as she had said in the first paragraph â€Å"What I’m grateful and thankful to have found at Yale and what I’m scared of losing when we wake up tomorrow and leave this place†. This phrase shows us that Yale brought out the best in her, something she fears losing and that she is actually very reluctant to have to leave. She is afraid that all her memories and experiences she has gone through would be gone once she steps out of Yale. This article shows the basic development of a young adult’s social life beginning with a simple circle of friends or a clique and the attachment that became stronger as one grow fonder of the people around her which is exactly what she faces in her experience in Yale where it was mentioned in paragraph three, â€Å"Yale is full of tiny circle we pull around ourselves†. She found that even though not everyone knows everyone, there is still unity and a sense of togetherness among the students in Yale. She also added that the experienced they shared among themselves were priceless and unforgettable and that she felt safe and loved whenever in the company of her peers during her time in Yale. This article allows us to see that the writer begins to discover herself and learns to comprehend about life as she faces challenges along the way while being in Yale. The fear of knowing the truth or fear of not knowing at all is something every individual learns to adapt to however the word â€Å"fear† should never conquer a person as it would only demotivate ourselves instead f seeing the positive side of life just as she had mentioned in paragraph 4 â€Å"But let us get one thing straight: the best years of our lives are not behind us. They’re apart of us† The writer starts comparing the her past and the possible future where she wished that she could wind back time and correct her past mistakes and regrets if given the chance to. It makes us realize that in life there will be scenes playing in our minds like a 1980’s classical film in which the â€Å"What if† takes place. There are times that every individual wished they could go back in time and do something good for themselves or be a the chairperson of a certain society, things they never knew they had it in them or things they went through and it never crossed their mind that they actually did it which is exactly what she felt in herself, â€Å"I’ve looked back on my high school and thought: how did I do that? How did I work so hard? † Everybody would have their standards of living and expectations of succeeding however the article also makes us realize that no matter how perfectly we plan, we may not have the ending that we wished for. We can never be certain of what the future holds for us, however as life goes on, we understand that a human being tends to regret her decisions and change their minds ample of times which explains what she had mentioned in paragraph nine â€Å"If only I had majored in biology, if only I’d gotten involved in journalism as a freshman† The writer also shared uncertainties for what the future would hold for her. She starts comparing herself to others who have accomplished more than she has. Life is all about choices and it is these choices that she is most afraid of. The writer also stated that during her time in Yale, she never had to make any life changing choices and knows she has to start doing it once she graduated and is afraid to make the wrong choices. However, she added that however our lives turned out to be, the future is uncertain and that it can be altered at any point of our life. This can be seen when she said â€Å"What we have to remember is that we can still do anything. We can change our minds. We can start over†. At a young age especially an undergraduate student would always feel that there’s always something missing in their lives to what they’ve accomplished. However also at a young age the opportunity that lies ahead in the future is even bigger. For each expect the young adult faces in Yale University, she comes across one conclusion of her college life, loneliness was never involved however happiness, laughter and memories are definitely words to describe it. Stages by stages this article makes us understand that we as human beings should cherish each and every moment that we have and make the best out of it. Sustain it as a memory that becomes apart of you until the very end. Yes life is not a bed of roses however there’s no harm in trying to make it an enjoyable experience and ride.